![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/Figure-1-Official-logos-of-the-Jordan-Brand-left-Paris-Saint-Germain-right-and-the-combined-logo-middle.jpeg?ssl=1)
The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
![20 Store Paris Saint Germain Collection Air Jordan Photos and Premium High Res Pictures - Getty Images 20 Store Paris Saint Germain Collection Air Jordan Photos and Premium High Res Pictures - Getty Images](https://media.gettyimages.com/id/1034422888/photo/illustration-nike-store-with-the-big-logo-of-psg-x-air-jordan-during-the-visit-store-paris.jpg?s=612x612&w=gi&k=20&c=HPNFD-G_gUKIHM45U_72FoKxKtz-XjoKl4l6tOu_mvI=)
20 Store Paris Saint Germain Collection Air Jordan Photos and Premium High Res Pictures - Getty Images
![Tenue de match PSG Jordan – Store officiel du Paris Saint-Germain | Short psg, Paris saint germain, Jordan Tenue de match PSG Jordan – Store officiel du Paris Saint-Germain | Short psg, Paris saint germain, Jordan](https://i.pinimg.com/564x/4c/fa/5e/4cfa5e1f58dd4ba5851c1b5c50e330cc.jpg)
Tenue de match PSG Jordan – Store officiel du Paris Saint-Germain | Short psg, Paris saint germain, Jordan
![Jordan Paris Saint-Germain 2021 Concept Fourth Kit - Footy Headlines | Paris saint-germain, Paris saint, Saint germain Jordan Paris Saint-Germain 2021 Concept Fourth Kit - Footy Headlines | Paris saint-germain, Paris saint, Saint germain](https://i.pinimg.com/originals/2a/3f/2e/2a3f2e4b7f1de64e7d303b434cd9c3a0.jpg)
Jordan Paris Saint-Germain 2021 Concept Fourth Kit - Footy Headlines | Paris saint-germain, Paris saint, Saint germain
![Paris Saint-germain PSG 2018-19 Jordan Nike 3rd Jersey Shirt Men’s Sz S for sale online | eBay | Maillot de psg, Maillot psg noir, Maillot de football Paris Saint-germain PSG 2018-19 Jordan Nike 3rd Jersey Shirt Men’s Sz S for sale online | eBay | Maillot de psg, Maillot psg noir, Maillot de football](https://i.pinimg.com/originals/d9/f4/d8/d9f4d8ce83e425ada2d4cc36be3cfbc2.jpg)
Paris Saint-germain PSG 2018-19 Jordan Nike 3rd Jersey Shirt Men’s Sz S for sale online | eBay | Maillot de psg, Maillot psg noir, Maillot de football
![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/PSGxJordan-Co-branding.jpeg?fit=2228%2C781&ssl=1)
The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/Figure-9-Reaching-in-strategy-via-the-PSG-email-marketing.-Source-PSG-email-received-29-Jan.-2021.jpeg?ssl=1)
The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
![Nouveau Maillot Officiel D'Entrainement Blanc Homme Nike Jordan PSG Paris Saint-Germain 2021-2022 - Cdiscount Sport Nouveau Maillot Officiel D'Entrainement Blanc Homme Nike Jordan PSG Paris Saint-Germain 2021-2022 - Cdiscount Sport](https://www.cdiscount.com/pdt2/1/3/2/1/700x700/mp52867132/rw/nouveau-maillot-officiel-d-entrainement-blanc-homm.jpg)
Nouveau Maillot Officiel D'Entrainement Blanc Homme Nike Jordan PSG Paris Saint-Germain 2021-2022 - Cdiscount Sport
![Reaching in strategy via the PSG email marketing. Source: PSG email,... | Download Scientific Diagram Reaching in strategy via the PSG email marketing. Source: PSG email,... | Download Scientific Diagram](https://www.researchgate.net/profile/Sebastiano-Mereu/publication/357539103/figure/fig7/AS:1108288146030592@1641247893067/Reaching-in-strategy-via-the-PSG-email-marketing-Source-PSG-email-received-29-Jan-2021_Q320.jpg)